The evolving digital technologies are reshaping the potential of marketing as most companies have become agile and are spending more time on data, increasing ROI. Comprehensive marketing tactics can create and sustain a leading edge maximizing the marketing results and impacts. The emerging and advanced marketing principles allow brands to create highly targeted communication generating exponential value for customers. Integrated marketing strategies with proven marketing paradigms and innovations result in seamless business development.
Top digital marketing techniques like content marketing, email marketing, SEO, and social media marketing create a robust global marketing stand projecting $786 billion by 2026. The Gartner study of CMO has declared that the marketing budget was 6.4% in 2021, which increased to 9.5% in 2022. This is because it works.
The stats of US ad spend has increased by 13.9% in 2023, and it will reach $297.4 billion by the end, which is 261.1 billion in 2022. The transformation of the e-commerce industry and consumer’s shift behavior is impacting pivoting ad budgets in different digital channels in 2023.
Let’s Delve Deep into Trending Digital Marketing Stats for Implementing a Better Marketing Strategy
Search Engine Optimization
Search Engine Optimization is a proven method to improve your website ranking in SERP, maximizing the number of visitors. The report says that 75% of people never scroll below the first search results. Following proper SEO techniques and implementing the required SEO metrics improves the rank of your website, increasing the number of viewers.
- 53% of the entire website traffic results from organic searches.
- 61% of B2B marketers consider SEO and organic traffic more lead-generating than any other marketing process
- The first 3 Google search results get 54.4% of all clicks
- 49% of all business professionals rely more on organic search than all marketing initiatives for generating the most ROI.
Content Marketing
Content marketing enhances engagement with your product or services. Content marketing is the only way to create and share your brand’s power focusing on how it can solve your customer’s pain points through videos, blogs, and social media posts.
- The report says that content marketing creates three times more leads than traditional marketing methods, but it costs 62% less.
- Half of the marketers outsource good content from professional content makers to save time and money.
- Most of total marketers rely on video content as the #1 content method. 93% of marketers have converted their leads through social media videos.
Email Marketing
Getting a new customer and retaining an existing one is a costly endeavor. Email marketing is the most relevant way to stay in touch with customers regularly and website visitors. It ensures you get the leads you worked hard for.
- The return of email marketing is $36 on spending $1 only.
- 74% of Baby Boomers consider emails as the personal channel for communications from brands, followed by 72% of Gen X, 64% of millennials and 60% of Gen Z.
- 59% of respondents make their purchase decisions influenced by marketing emails.
- 50% of purchases once per month are caused by marketing emails.
Mobile Marketing
The number of mobile users is expected to rise by 2025, and it is estimated the number of mobile users will be over 7.49 billion. Mobile marketing leverages excellent opportunities for marketers.
- Smartphone ads offer a greater conversion rate than online desktop ads and traditional advertisements. 91% of smartphone owners make purchase decisions on the relevant ads displayed on their phones.
- A huge number of B2B market leaders earn 40% of their revenues from mobile phone ads.
- People up to 51% all around the world search for the products and services they want on their mobile phones.
- 88% of customers conduct a local search through their smartphones and buy the product within a week. (Google)
Pay-Per-Click (PPC) Marketing
Pay per Click or PPC marketing is the paid marketing solution. It allows the brands to showcase their ads to a particular audience by personalizing their communications. It connects you to the purple directly who are interested in your services and products offered. PPC marketing is a cost-effective method that can convert leads faster than any other strategy.
- PPC is one of the top three best channels for great quantity leads
- 75% of people reveal paid ads are an easier way to find what they need
- Paid ads offer revenue of $2 for every $1 spent.
Social Media Marketing
We know that social media platforms have a global presence and consumers. You can reach your relevant customers by staying on top of your game by keeping an eye on your competition.
- 62.3% of social media users worldwide utilize Instagram to follow or research brands and products.
- 68% of users watched YouTube make a purchase decision.
- Social media invented 33% of all digital ad spending in 2022.
- Consumers are more likely to buy a product from the product page that includes pictures from social media.
How Grow Fast Digital Solutions Can Help
Digital marketing is the best and most reliable way to engage six times more customers than you have estimated. However, doing the marketing following the proper steps and strategies may cause several challenges. Business professionals need to focus on generating qualified leads, creating engaging content, establishing an omnichannel marketing strategy and staying updated with Google algorithms. Practicing search engine optimization can help you may be in over your head.
Grow Fast Digital Solutions is a leading digital marketing agency in India and is here to offer a broad spectrum of solutions you may need! Our skilled experts help implement the right social media strategy, SEO strategy, paid ads, or your entire marketing plan. Every time we will develop the best digital marketing solutions to keep you up to the challenge. Contact Grow Fast Digital Solutions to hear how we can help boost your digital marketing strategies in 2023 and ahead! Connect with us to pivot and create plans your customers and prospects will love.
